Helitrader 2025 Media Kit
Powered by Vertical Magazine, HeliTrader is the rotorcraft industry’s only bespoke helicopters-for-sale listings website.
Since 2002, Vertical has been connecting and informing those with a shared interest and passion for helicopters. Now, through HeliTrader, it has expanded into an international marketplace for the buying, selling, and leasing of helicopters.
Buyers can find all categories of new and pre-owned piston and turbine helicopters on HeliTrader.com as well as through HeliTrader’s additional online channels. Sellers benefit from the HeliTrader platform two-fold, as their helicopters are placed in front of thousands of serious buyers each week.
HeliTrader is the ultimate destination for buying and selling helicopters. But it also offers the perfect opportunity to advertise your rotary-wing products and services to a targeted pool of helicopter owners and operators.
Take advantage of our established platform to showcase your helicopter, highlight your products and services, or make meaningful connections.
HeliTrader.com
With over 55,600 page views per month on a global scale, HeliTrader.com will get you the exposure you’re looking for — whether it’s to sell your helicopter or advertise your helicopter-related products and services.
HeliTrader.com averages 300 listings per month, and website visitors are routinely spending over two minutes on each listing they view — offering the perfect opportunity to showcase your brand and send your marketing message to the right audience.
Online banners on HeliTrader.com — which are measurable with clicks, views, and country of origin — are available in a variety of sizes and positions to fit your marketing budget.
HeliTrader Weekly
Our HeliTrader Weekly e-newsletter offers a once-a-week roundup of the latest helicopter listings on HeliTrader.com — including both featured and premium listings — as well as our informative HeliTrader HUB articles.
Viewed by more than 10,000 subscribers every Tuesday, HeliTrader Weekly is delivered to people who actually want to see it. (Trust us, because we pay attention to email open rates.)
Share your marketing message with an engaged audience by placing your ad banner on HeliTrader Weekly. Banners are available in a variety of sizes and positions to fit your marketing budget.
HELITRADER ALERTS
HeliTrader Alerts ensure prospective buyers never miss a helicopter listing.
HeliTrader.com visitors can easily set up alerts to get notified via email when new listings that meet specified criteria are uploaded to HeliTrader.com. Consolidated alert emails are delivered to inboxes every Monday.
Share your marketing message with helicopter owners and operators by placing your ad banner on HeliTrader Alert emails. Banners are available in a variety of sizes and positions to fit your marketing budget.
HeliTrader MarketPlace
For nearly 20 years, Vertical has provided a dedicated Marketplace section at the back of the magazine, providing companies with a cost-effective way to market their products and services.
In 2020, we built on this concept to introduce HeliTrader Marketplace, the only standalone marketplace magazine in the helicopter industry.
Marketplace provides companies with an economical way to market their products and services to a targeted audience and offers sellers a convenient way to showcase their new or pre-owned helicopters to serious buyers.
Distributed alongside every issue of Vertical magazine, HeliTrader Marketplace has unrivaled distribution and online presence within the worldwide helicopter industry.
EDITORIAL CALENDAR
| ISSUE | THEMES | DEADLINE |
|---|---|---|
| Feb / Mar 2025 | Future Tech/New Products | Jan 17 2025 |
| Apr / May 2025 | Aerial Firefighting | Mar 21 2025 |
| June / July 2025 | Aerial Work | May 10 2025 |
| Aug / Sept 2025 | Maintenance Special/OEM Survey | July 11 2025 |
| Oct / Nov 2025 | Financing Market | Sept 19 2025 |
| Dec '25 / Jan '26 | Training & Simulation/Photo Contest | Nov 21 2025 |
MARKETPLACE RATES
| ZONE | RATE | ZONE | RATE | ZONE | RATE |
|---|---|---|---|---|---|
| SC1 | $230 | DC1 | $460 | TC1 | $690 |
| SC2 | $460 | DC2 | $920 | TC2 | $1380 |
| SC3 | $690 | DC3 | $1380 | TC3 | $2070 |
| SC4 | $920 | DC4 | $1840 | TC4 | $2760 |
| SC5 | $1150 | DC5 | $2300 | TC5 | $3450 |
| SC6 | $1380 | DC6 | $2760 | TC6 | $4140 |
| SC7 | $1610 | DC7 | $3220 | TC7 | $4830 |
| SC8 | $1840 | DC8 | $3680 | TC8 | $5520 |
| SC9 | $2070 | DC9 | $4140 | TC9 | $6210 |
MARKETPLACE SPECS
| AD ZONE | AD SIZE | AD ZONE | AD SIZE | AD ZONE | AD SIZE |
|---|---|---|---|---|---|
| SC1 | 2.375" w x 1" h | DC1 | 4.875" w x 1" h | TC1 | 7.375" w x 1" h |
| SC2 | 2.375" w x 2" h | DC2 | 4.875" w x 2" h | TC2 | 7.375" w x 2" h |
| SC3 | 2.375" w x 3" h | DC3 | 4.875" w x 3" h | TC3 | 7.375" w x 3" h |
| SC4 | 2.375" w x 4" h | DC4 | 4.875" w x 4" h | TC4 | 7.375" w x 4" h |
| SC5 | 2.375" w x 5" h | DC5 | 4.875" w x 5" h | TC5 | 7.375" w x 5" h |
| SC6 | 2.375" w x 6" h | DC6 | 4.875" w x 6" h | TC6 | 7.375" w x 6" h |
| SC7 | 2.375" w x 7" h | DC7 | 4.875" w x 7" h | TC7 | 7.375" w x 7" h |
| SC8 | 2.375" w x 8" h | DC8 | 4.875" w x 8" h | TC8 | 7.375" w x 8" h |
| SC9 | 2.375" w x 9" h | DC9 | 4.875" w x 9" h | TC9 | 7.375" w x 9" h |
DIGITAL ADS
Elevate your brand by connecting with highly targeted audiences across popular channels through our comprehensive portfolio of rich media advertising. Engage decision-makers at critical moments and make a lasting impact with our strategic advertising solutions.
| AD ZONE | AD SIZE | RATE |
|---|---|---|
| HT1 | 970 w x 100 h | $1250 |
| HT2 | 970 w x 100 h | $765 |
| HT3 | 970 w x 100 h | $650 |
| HTA | 300 w x 250 h | $475 |
| HTB | 300 w x 250 h | $380 |
| HTC | 300 w x 250 h | $350 |
| AD ZONE | AD SIZE | RATE |
|---|---|---|
| HTA1 | 728 w x 90 h | $1300 |
| HTA2 | 728 w x 90 h | $1200 |
| HTAA | 300 w x 250 h | $1150 |
| AD ZONE | AD SIZE | RATE |
|---|---|---|
| HTW1 | 728 w x 90 h | $1300 |
| HTW2 | 728 w x 90 h | $1200 |
| HTW3 | 728 w x 90 h | $1150 |
| AD ZONE | AD SIZE | RATE |
|---|---|---|
| HTW4 | 728 w x 90 h | $1000 |
| HTWA | 300 w x 250 h | $900 |
| HTWB | 300 w x 250 h | $560 |