Vertical Valor 2025 Media Kit
Building on Vertical's established reputation for excellence, Vertical Valor is targeted specifically toward the military and parapublic rotorcraft sectors, highlighting the achievements of emergency workers on the front lines.
Vertical Valor readers and advertisers benefit from a full multimedia experience, spanning our top-tier digital magazine, email newsletter, podcasts, videos, and dedicated Instagram channel. We leverage this portfolio to offer clients marketing solutions that allow them to generate awareness, creating marketing pipelines, and deliver high-quality leads for their organizations.
We look forward to partnering with you in 2025!
Vertical Valor Magazine
Vertical Valor is the only rotorcraft resource dedicated solely to the military and parapublic sectors of the industry. We travel around the globe to bring you stories from the rotorcraft industry’s “first responders,” with a special focus on the knowledge and technology that further their missions.
Published quarterly, Vertical Valor offers from-the-field reporting and spectacular photography for which Vertical is famous. Each issue of our digital magazine incorporates regular columns and features from experts who have unique insights into the challenges faced by emergency workers on the front lines.
Vertical Valor is distributed digitally to a carefully selected list of industry professionals and devoted subscribers, with additional print distribution of “special” issues at the industry’s most important tradeshows.
MAGAZINE ADVERTISING RATES START AS LOW AS $3,782. CLICK HERE TO LEARN MORE!
Valor Weekly
Our Valor Weekly e-newsletter offers a once-a-week roundup of the latest news from the airborne law enforcement, air medical, search-and-rescue, firefighting, and military helicopter sectors.
Delivered to subscribers’ inboxes every Thursday, Valor Weekly ensures industry professionals stay informed on the latest developments, technological advancements, and operational strategies, making us a key part of their weekly routine.
Valor Weekly offers a variety of ad placement options tailored to fit any marketing budget. Our flexible and cost-effective solutions allow you to reach your target audience on a consistent basis with a message they’ll remember.
VALOR WEEKLY DAILY RATES START AS LOW AS $613. CLICK HERE TO LEARN MORE!
VALOR SOCIAL
From stunning air-to-air photography to high-definition videography, Vertical Valor’s Instagram channel is your destination for exclusive content on military and parapublic rotorcraft operations.
With more than 80,000 followers, our Instagram channel takes you behind the scenes with emergency workers on the front lines of the helicopter industry. We share compelling visual content in addition to the latest industry news, digital magazine, and podcast updates.
Plus, we leverage Vertical Magazine’s more than 1,200,000 followers across Facebook, X, LinkedIn, YouTube, and TikTok to share Valor-related content to an even wider audience.
Whether you’re an industry professional or a passionate enthusiast, connect with us today!
SPECIAL ISSUES
VERTICON (formerly known as Heli-Expo)
The spring edition of the Vertical Mega Issue is a comprehensive, all-in-one magazine that includes Vertical, Vertical Valor, and Vertical Insight. The most significant issue of the year will be distributed exclusively at VERTICON in Dallas, Texas, and across our online channels. The content is tailored specifically to those attending the industry’s largest rotorcraft trade show.
*Available in print and online
AMTC, HAC, NBAA and European Rotors
The fall edition of the Vertical Mega Issue is distributed exclusively at HAC, AMTC, NBAA and European Rotors, as well as across our online channels. The content is tailored specifically to those attending these four trade shows, taking place in different parts of North America and Europe.
*Available in print and online
APSCON Special
The APSCON Special issue of Vertical Valor is distributed exclusively at the Airborne Public Safety Association’s APSCON conference in Phoenix, Arizona, as well as across our online channels. The content is tailored specifically to those attending this trade show, which caters to the airborne law enforcement sector.
*Available in print and online
Helicopter Air Ambulance
The Helicopter Air Ambulance (HAA) Special issue of Vertical Valor is distributed exclusively at the ECHO and AMTC conferences in the U.S., as well as across our online channels. The content is tailored specifically to those attending these trade shows, which cater to the air medical sector.
*Available in print and online
EDITORIAL CALENDAR
| ISSUE | THEME | DEADLINE |
|---|---|---|
| Winter | Jan 8, 2025 | |
| Spring | April 4, 2025 | |
| APSCON Special | Public Safety Aviation - Print issue available at APSCON 2025 | June 6, 2025 |
| Summer | July 4, 2025 | |
| HAA Special | Helicopter Air Ambulance Special - Print issue available at ECHO and AMTC 2025 | Aug. 29, 2025 |
| Fall | Oct 17, 2025 |
DISPLAY RATES
| AD ZONE | 1X | 3X | 6X |
|---|---|---|---|
| Full Page | $9,567 | $9,089 | $8,022 |
| 1/2 Page Island | $8,045 | $7,643 | $6,746 |
| 1/2 Page Horz | $7,275 | $6,911 | $6,100 |
| 1/3 Page Island | $6,168 | $5,859 | $5,170 |
| 1/4 Page Island | $4,511 | $4,285 | $3,782 |
| Double Page Spread | $13,631 | $12,950 | $11,428 |
DISPLAY SPECS
| AD ZONE | AD SIZE |
|---|---|
| Full Page | 8.375"w x 10.75"h + 0.125" bleed |
| 1/2 Page Island | 4.75"w x 7"h |
| 1/2 Page Horizontal | 7.25"w x 4.625"h |
| AD ZONE | AD SIZE |
|---|---|
| 1/3 Page Island | 4.75"w x 5"h |
| 1/4 Page Island | 4.75"w x 3.75"h |
| Double Page Spread | 16.75"w x 10.75"h + 0.125" bleed |
MARKETPLACE RATES
| SC1 | $230 | DC1 | $460 | TC1 | $690 |
| SC2 | $460 | DC2 | $920 | TC2 | $1380 |
| SC3 | $690 | DC3 | $1380 | TC3 | $2070 |
| SC4 | $920 | DC4 | $1840 | TC4 | $2760 |
| SC5 | $1150 | DC5 | $2300 | TC5 | $3450 |
| SC6 | $1380 | DC6 | $2760 | TC6 | $4140 |
| SC7 | $1610 | DC7 | $3220 | TC7 | $4830 |
| SC8 | $1840 | DC8 | $3680 | TC8 | $5520 |
| SC9 | $2070 | DC9 | $4140 | TC9 | $6210 |
DIGITAL ADS
Elevate your brand by connecting with highly targeted audiences across popular channels through our comprehensive portfolio of rich media advertising. Engage decision-makers at critical moments and make a lasting impact with our strategic advertising solutions.
| AD ZONE | AD SIZE | AD RATE |
|---|---|---|
| Premium 1 (static) | 728w x 90h | $1,401 |
| Premium 2 (static) | 728w x 90h | $1,302 |
| Premium 3 (static) | 728w x 90h | $1,243 |
| Premium 4 (static) | 728w x 90h | $1,130 |
| Premium 5 (static) | 728w x 90h | $982 |
| Premium 6 (static) | 728w x 90h | $876 |
| A (rotates) | 300w x 250h | $613 |