Vertical 2025 Media Kit
IN THE DYNAMIC WORLD OF ROTORCRAFT, VERTICAL STANDS OUT AS A BEACON OF TRUST.
Founded in 2002, Vertical is renowned as the industry’s top resource. Distinguished by the unmatched depth and range of its reporting, Vertical focuses on covering the rotorcraft industry from the grassroots with timely news, deep industry insight, and captivating narratives and photography from the front lines worldwide.
At Vertical, we provide a full multimedia experience to engage with our audience, spanning our industry-leading digital magazine, website, e-newsletter, podcasts, videos, and the full range of social media platforms. Catering to both industry experts and enthusiasts, Vertical presents uniquely tailored content.
This unmatched portfolio of marketing solutions and services allows clients to generate awareness, create marketing pipelines, and deliver high-quality leads for their organizations.
We look forward to partnering with you in 2025!
AUDIENCE INSIGHTS
Since 2002, the Vertical brand has been renowned as a top resource in the rotorcraft industry, which is now in a transformative era and experiencing growth in every sector. Operators, manufacturers, and suppliers are driving innovation now more than ever. Vertical’s award-winning team is committed to delivering progressive, highly engaging environments across our multimedia platform for both readers and our marketing partners.
Vertical Magazine
THE ROTORCRAFT INDUSTRY'S GOLD STANDARDKnown for our in-depth, from-the-front-lines coverage of the rotorcraft world, Vertical magazine dives into topics that give readers a comprehensive understanding of issues, trends, and advancements from all corners of the industry.
Published bi-monthly, each issue of our digital magazine is meticulously crafted with stunning photography and impressive design, creating an immersive and enjoyable reading experience that our readers appreciate as much as the content itself.
With over 170,000 average views per issue, our widespread acceptance and credibility makes Vertical the world’s most trusted resource for the rotorcraft industry.
MAGAZINE ADVERTISING RATES START AS LOW AS $3,644. CLICK HERE TO LEARN MORE!
VERTICAL ONLINE
THE ROTORCRAFT INDUSTRY'S #1 TRUSTED RESOURCEDiscover the pinnacle of the rotorcraft industry’s resource, Vertical Online.
With thousands of published news articles, many of which rank on Page 1 of Google, verticalmag.com stands as the most authoritative rotorcraft resource in the world. That’s the power of top-tier SEO!
VERTICAL ONLINE RATES START AS LOW AS $365. CLICK HERE TO LEARN MORE!
VERTICAL DAILY
YOUR GATEWAY TO THE ROTORCRAFT INDUSTRYSharing over 3,000 news articles annually, our Vertical Daily e-newsletter is the go-to source for the rotorcraft industry’s top decision-makers. Our comprehensive coverage ensures that professionals stay informed on the industry’s latest trends, technological advancements, and operational strategies, making us an essential part of their daily routine.
Vertical Daily is distributed to more than 60,000 rotorcraft professionals globally, five days a week. As the leading and ONLY independent daily news service in the rotorcraft industry, we deliver the most current and highly indexed news, keeping you at the forefront of industry developments.
Vertical Daily offers a variety of ad placement options tailored to fit any marketing budget. Our flexible and cost-effective solutions ensure your brand becomes an integral part of your customers’ daily information intake.
Join us in reaching the industry’s most influential professionals and elevate your marketing strategy with Vertical Daily.
VERTICAL DAILY RATES START AS LOW AS $1,578. CLICK HERE TO LEARN MORE!
VERTICAL SUNDAY REVIEW
YOUR DIRECT LINE TO INDUSTRY LEADERSEvery Sunday, the Vertical Sunday Review delivers the top 10 most influential stories of the week to the rotorcraft industry’s key decision-makers, who rely on us to stay informed and ahead of the curve.
The Vertical Sunday Review offers a diverse range of ad placement options to fit any marketing budget, making it a cost-effective way to integrate your brand into the weekly routine of your target audience. Reach the decision-makers who matter most with the Vertical Sunday Review.
VERTICAL SUNDAY REVIEW RATES START AS LOW AS $592. CLICK HERE TO LEARN MORE!
SOCIAL MEDIA
YOUR FRONT-ROW SEAT TO COMPELLING ROTORCRAFT CONTENTFrom breathtaking aerial photography to high-definition videography, Vertical Magazine’s social media channels bring the beauty and power of rotorcraft to life. With a combined following of more than 1.2 million across every major social media platform, Vertical’s social channels bring you compelling visual content, as well as the latest news, digital magazine, and podcast updates.
Whether you’re an industry professional or a passionate enthusiast, our social feeds are your front-row seat to the latest and greatest in rotorcraft content. Don’t miss out — connect with us today!
NEW! PODCASTS
Elevate Your Marketing Strategy: Leverage the Vertical HeliCASTS podcast network, alongside Vertical’s existing comprehensive suite of marketing channels. Vertical HeliCASTS includes: The Helicopter Podcast, The Real ResQ Podcast, The Vertical MRO Podcast, The Hangar Z Podcast, and The Valor Flight Crew Podcast.
Are you looking to elevate your brand’s visibility and engage a dedicated audience in a personal and meaningful way? By integrating Vertical HeliCASTS podcasts into your marketing strategy — alongside other powerful tools like Vertical Magazine, Vertical Online, Vertical Daily, Vertical Mega Issues, and Vertical Valor magazine — you can create a synergistic and comprehensive campaign that resonates globally through multiple mediums.
Each episode of our Vertical HeliCASTS podcasts are crafted to cater to distinct segments within the rotorcraft industry. Tap into a rapidly expanding listenership to highlight your company, showcase your products and services, or foster lasting relationships.
PRINTED EDITIONS
VERTICON
(FORMERLY KNOWN AS HELI-EXPO)
The spring edition of the Vertical Mega Issue is a comprehensive, all-in-one magazine that includes Vertical, Vertical Valor, and Insight. The most significant issue of the year will be distributed exclusively at VERTICON in Dallas, Texas, and across our online channels. The content is tailored specifically to those attending the industry’s largest rotorcraft trade show.
*Available in print and online
AMTC, HAC, NBAA AND EUROPEAN ROTORS
The fall edition of the Vertical Mega Issue is distributed exclusively at HAC, AMTC, NBAA and European Rotors, as well as across our online channels. The content is tailored specifically to those attending these four trade shows, taking place in different parts of North America and Europe.
*Available in print and online
Insight Profiles
Stand apart from your competitors and tell your company’s story in a compelling way with Insight.
Produced by the Vertical magazine team, Insight articles are advertising worth reading. When you purchase an Insight article, our professional writers and designers will take your words and create an impressive, custom-crafted advertorial guaranteed to showcase your products and services.
Insight articles are included within special print issues of Vertical and Valor magazines, distributed at the helicopter industry’s most significant tradeshow events. Moreover, the piece becomes your property to use in all your marketing initiatives after it has been published. It’s the perfect handout to share with prospective customers.
If your message is time-sensitive, we also offer sponsored content articles under the Insight brand that are published exclusively online at verticalmag.com — on your timeline.
Contact us today for pricing as well as deadlines for print!
EDITORIAL CALENDAR
ISSUE | THEMES | DEADLINE |
---|---|---|
Feb / Mar 2025 | Aerial Work | Jan 17 2025 |
Apr / May 2025 | Future Tech/New Products | Mar 21 2025 |
June / July 2025 | Aerial Firefighting | May 16 2025 |
Aug / Sept 2025 | Maintenance Special/OEM Survey | July 25 2025 |
Oct / Nov 2025 | Leasing Trends | Sept 12 2025 |
Dec '25 / Jan '26 | Training & Simulation/Photo Contest | Nov 21 2025 |
DISPLAY RATES
AD ZONE | 1x | 3x | 6x |
---|---|---|---|
Full Page | $9,567 | $8,185 | $7,730 |
1/2 Page Horizontal | $7,275 | $6,224 | $5,878 |
1/3 Page Island | $6,168 | $5,276 | $4,983 |
1/4 Page Island | $4,511 | $3,859 | $3,644 |
Double Page Spread | $13,631 | $11,661 | $11,013 |
DISPLAY SPECS
AD ZONE | AD SIZE |
---|---|
Full Page | 8.375"w x 10.75"h + 0.125" bleed |
1/2 Page Horizontal | 7.25"w x 4.625"h |
1/3 Page Island | 4.75"w x 5"h |
AD ZONE | AD SIZE |
---|---|
1/4 Page Island | 4.75"w x 3.75"h |
Double Page Spread | 16.75"w x 10.75"h + 0.125" bleed |
DIGITAL ADS
Elevate your brand by connecting with highly targeted audiences across popular channels through our comprehensive portfolio of rich media advertising. Engage decision-makers at critical moments and make a lasting impact with our strategic advertising solutions.
AD ZONE | AD SIZE | RATE |
---|---|---|
Take Overs | 700w x 1024h (desktop) 800w x 1600h (mobile) |
$6,078 |
A1 | 970w x 100h | $2,476 |
A2 | 728w x 90h | $2,217 |
A3 | 728w x 90h | $1,947 |
B | 300w x 250h | $2,200 |
C | 300w x 250h | $1,463 |
D | 300w x 250h | $1,158 |
E | 300w x 250h | $883 |
Careers | 300w x 250h | $365 |
AD ZONE | AD SIZE | RATE |
---|---|---|
Premium 1 (static) | 728w x 90h | $3,503 |
Premium 2 - 1 (static) | 700w x 375h | $3,109 |
Premium 2 - 2 (static) | 700w x 375h | $3,109 |
Premium 3 (static) | 700w x 375h | $3,066 |
Premium 4 - 1 (static) | 700w x 375h | $2,824 |
Premium 4 - 2 (static) | 700w x 375h | $2,824 |
Premium 5 (rotates) | 700w x 375h | $2,158 |
A (rotates) | 300w x 250h | $1,578 |
|
AD ZONE | AD SIZE | RATE |
---|---|---|
Premium 1 (static) | 728w x 90h | $1,401 |
Premium 2 (static) | 728w x 90h | $1,302 |
AD ZONE | AD SIZE | RATE |
---|---|---|
A (static) | 250w x 250h | $670 |
B (static) | 250w x 250h | $592 |