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The 2018 Vertical Media Kit

Find out for yourself why more than 400 companies trust Vertical.

Vertical is the helicopter industry’s premier and most trusted magazine, delivered bi-monthly with a focus on the sectors, operators and equipment that interest you the most.

Vertical 911 is the only helicopter resource focused on the parapublic rotorcraft industry, delivered four times a year to emergency workers on the front lines.

Insight is the luxurious, tradeshow-only publication that enables companies to tell their stories in their own words, reaching desired audiences in a unique way.

Increase your sales + Raise your brand awareness + Generate leads

Vertical Magazine Print | Circulation 46,000 +

  1. Content is king
    We work from the front lines to raise the bar of industry journalism, giving readers in-depth industry insight and timely, relevant content.
  2. Global reach
    We have a global print circulation of over 46,000, giving you access to thousands of helicopter professionals around the globe.
  3. Growing your brand
    Appearing in Vertical, you’re associating your brand name with the best in class. After all, brand association is just as important as the message itself.
  4. Visually the best
    Vertical is backed with stunning photography and ground-breaking design, which our readers appreciate just as much as the content.

Request Rates
Issue Show / Theme Ad & Materials Deadline
Feb/Mar 2018 Heli-Expo *Don't forget Insight January 19, 2018
Apr/May 2018 March 16, 2018
Jun/Jul 2018 APSCON Formerly ALEA May 11, 2018
Aug/Sep 2018 July 13, 2018
Oct/Nov 2018 AMTC / HAC / Helitech *Don't forget Insight! September 7, 2018
Dec '18/Jan '19 Photo Contest Issue November 16, 2018

Download Editorial Calendar
Ad Size Bleed (width x Height) Trim Size Live area (non-bleed)
**A - Full Page 8.625" x 11" 8.375" x 10.75" 7.875" x 10.25"
B - 2/3 Page 4.75" x 9.375"
C - 1/2 Page (island) 4.75" x 7"
D - 1/2 Page (horizontal) 7.25" x 4.625"
E - 1/3 Page (island) 4.75" x 5"
F - 1/3 Page (vertical) 2.25" x 9.375"
G - 1/4 Page (island) 4.75" x 3.75"
H - 1/4 Page (horizontal) 7.25" x 2.5"
**Double Page Spread 17" x 11" 16.75" x 10.75" 16.25" x 10.25"

Download Display Specs
Ad Size Size (Inches) Ad Size Size (Inches) Ad Size Size (Inches)
SC1 2.375" x 1"DC14.875" x 1"TC17.375" x 1"
SC2 2.375" x 2"DC24.875" x 2"TC27.375" x 2"
SC3 2.375" x 3"DC34.875" x 3"TC37.375" x 3"
SC4 2.375" x 4"DC44.875" x 4"TC47.375" x 4"
SC5 2.375" x 5"DC54.875" x 5"TC57.375" x 5"
SC6 2.375" x 6"DC64.875" x 6"TC67.375" x 6"
SC7 2.375" x 7"DC74.875" x 7"TC77.375" x 7"
SC8 2.375" x 8"DC84.875" x 8"TC87.375" x 8"
SC9 2.375" x 9"DC94.875" x 9"TC97.375" x 9"

Download Marketplace Specs
Ad Size Measurement (Inches)
1/2 Cube 3.65" x 1.5"
1 Cube 3.65" x 3"
2 Cube 7.375" x 3"
4 Cube 7.375" x 6"

Download Flight Training Specs

Vertical 911 Magazine Print | Circulation 25,000 +

  1. Focused content
    Vertical 911 is the only helicopter publication dedicated to highlighting the impressive achievements within the parapublic sectors, providing industry-leading editorial on law enforcement, military, EMS, fire, and SAR.
  2. Target audience
    Vertical 911 has a specific audience within the helicopter industry, making it a cost-effective TARGETED marketing tool.
  3. Concentrated circulation
    We have a North American print circulation of over 25,000, giving you direct access to your civilian customers in uniform.

Request Rates
Issue Show / Theme Ad & Materials Deadline
Winter 2018 Heli-Expo January 5, 2018
Spring 2018 April 6, 2018
Summer 2018 APSCON Formerly ALEA June 1, 2018
Fall 2018 AMTC September 7, 2018

Download Editorial Calendar
Ad Size Bleed (width x Height) Trim Size Live area (non-bleed)
**A - Full Page 8.625" x 11" 8.375" x 10.75" 7.875" x 10.25"
B - 2/3 Page 4.75" x 9.375"
C - 1/2 Page (island) 4.75" x 7"
D - 1/2 Page (horizontal) 7.25" x 4.625"
E - 1/3 Page (island) 4.75" x 5"
F - 1/3 Page (vertical) 2.25" x 9.375"
G - 1/4 Page (island) 4.75" x 3.75"
H - 1/4 Page (horizontal) 7.25" x 2.5"
**Double Page Spread 17" x 11" 16.75" x 10.75" 16.25" x 10.25"

Download Display Specs
Ad Size Size (Inches) Ad Size Size (Inches) Ad Size Size (Inches)
SC1 2.375" x 1"DC14.875" x 1"TC17.375" x 1"
SC2 2.375" x 2"DC24.875" x 2"TC27.375" x 2"
SC3 2.375" x 3"DC34.875" x 3"TC37.375" x 3"
SC4 2.375" x 4"DC44.875" x 4"TC47.375" x 4"
SC5 2.375" x 5"DC54.875" x 5"TC57.375" x 5"
SC6 2.375" x 6"DC64.875" x 6"TC67.375" x 6"
SC7 2.375" x 7"DC74.875" x 7"TC77.375" x 7"
SC8 2.375" x 8"DC84.875" x 8"TC87.375" x 8"
SC9 2.375" x 9"DC94.875" x 9"TC97.375" x 9"

Download Marketplace Specs

Insight Magazine Print | Circulated at tradeshows

  1. Alternative marketing style
    Insight articles help companies stand out in unconventional ways at tradeshows. Show-goers are there looking for information; your Insight story will give them that information in an enticing way.
  2. Tailored content
    Our professional writers and designers will take your words and create an impressive, custom-crafted advertorial guaranteed to showcase your products and services at tradeshows.
  3. Worthwhile approach
    To add more value to your investment, the piece becomes your property to use long after the show is over in all your marketing initiatives. There is nothing like it at any tradeshow.

Request Rates
Issue Show / Theme Ad & Materials Deadline
Insight Heli-Expo January 5, 2018
Insight Helitech / AMTC / HAC July 27, 2018

Download Editorial Calendar

Vertical Online Digital | Verticalmag.com - Monthly traffic 106,500 +

**Once online positions have been reserved, all artwork is due 48 hours (business days) prior to the ad going live. Any artwork that is submitted late will result in the ad being posted late.

Please be advised late submissions will NOT impact invoicing, as invoices will still be issued even without artwork.

  1. Global exposure
    With over 106,500 unique visitors a month from around the globe, Verticalmag.com will get you the exposure you are looking for.
  2. Increase traffic to your website
    Have you just invested in a new website, but traffic is still down? Let Verticalmag.com help you drive traffic and sales.
  3. Cost effective
    With a wide variety of sizes, online banners are designed to fit any marketing budget.
  4. Compliment your traditional marketing solutions
    Create a customized message that can be changed instantly to compliment your other marketing mediums — such as tradeshows, special events, or product launches.
  5. Diversity
    Change your message on a regular basis with ease.
  6. Measurable results
    Are you having trouble justifying your marketing budget to your boss? Online banners are a perfect solution — they are measurable with clicks, views, and country of origin.
  7. Geotagging
    Are you looking to market different messages to different parts of the world? With Geotagging, you can customize your marketing plan to do so!

Request Rates
Ad Placement Size (pixels) Resolution
A1970x10072dpi
A2728x90072dpi
A3728x90072dpi
B/C/D/E300x25072dpi

Download Online Ad Specs
Ad Placement Size (pixels) Resolution
AMP1000x15672dpi
Facebook IA640x10072dpi

Download Social Media Ad Specs

*Enhance your ads and get noticed more often. When you enhance your ad, it allows for users to interact more and brings your ads to life. Learn More About Enhanced Ads

Vertical Daily News Email | Monthly Subscribers 32,000 +

  1. Daily brand awareness
    Daily exposure to over 32,000 helicopter professionals around the world on the most up-to-date and highly-indexed news service in the helicopter industry.
  2. Reaching decision makers
    With over 3,500 stories posted annually, the helicopter industry's top decision-makers have come to rely on Vertical Daily News to stay informed on the industry.
  3. Cost-effective exposure
    Vertical Daily News offers a variety of ad placement options, all designed to accommodate any marketing budget – a cost-effective way to be part of your customer’s daily routine.

Request Rates
Ad Placement Size (pixels) Resolution
Email P1 728x9072dpi
Email P2 300x25072dpi
Email P3 728x9072dpi
Email P5 728x9072dpi
Email P6 728x9072dpi
Email A (rotates) 300x25072dpi

Download Email Ad Specs

Value Packages Get more for your money

Print
  • Vertical Magazine
  • Vertical 911 Magazine
  • Skies Magazine
  • RCAF Today Magazine
  • Insight Magazine
Online
  • Verticalmag.com
  • Skiesmag.com
  • Insightmagonline.com
Daily News
  • Vertical Daily News
  • Skies Daily News

Alternative Marketing Options Give your marketing a little boost and get noticed

Belly Band Wrap

Belly band wraps are another sure-fire way to grab attention at tradeshows and set you apart from your competitors. By wrapping your message around the magazine copies we distribute at tradeshows, you'll make our readers take notice.


Tradeshows to consider: Heli-Expo, APSCON, HeliTech, AMTC & HAC

Reprints

Have you been featured within Vertical or Vertical911, or is there a story that benefits your company? Reprints are a great way to showcase and market your company’s products and/or services.


Contact us today and let us help you create a professional reprint for you.

Enhanced Banners

Welcome to the new age of digital advertising. With the ever-increasing demand to engage digital readers, we are pleased to introduce our new enhanced banner ad formats.


Learn More

Contact Us Need some help? Just contact us below, or use our chat.

Associate Publisher
DEREK KAST

Email: Derek@mhmpub.com
Phone: 519.748.1591 ext: 4300

Marketplace Advertising Manager
CARLA MCKAY

Email: Carla@mhmpub.com
Phone: 519.748.1591 ext: 4400

Director of Sales for Insight
WALDY WILLMS

Email: waldy@mhmpub.com
Phone: 519.748.1591 ext: 5900